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“It leaves more up to the imagination, which is more twisted than any special effect.”Īudiences, mostly in their teens and 20s, have connected with a clever Internet marketing campaign that built a mythology around the film, using 16 hours of extra footage supposedly shot by the missing student filmmakers to create a complex world for the curious to explore online. screening in West Hollywood this week vowing to see “Blair Witch” again. “I liked what they didn’t show,” said Leo Imbert, a 26-year-old freelance editor who emerged from an 11 a.m. To them, the jittery hand-held camera work that may drive older viewers nuts feels fresh, they say, as does the bare-bones (some would say maddeningly ambiguous) storytelling. Instead of sneering at the film’s low-tech effects and lack of gore, children and young adults are grooving on its non-slick, gritty look.
#THE BLAIR WITCH PROJECT 1999 UNEXPECTED SUCCESS MOVIE#
Its success has put Hollywood on notice, proving that multimillion-dollar production budgets, name movie stars and huge television advertising campaigns are not necessarily essential to some moviegoers, in fact, they’re a turnoff. Already, its $26,500 average box office take per screen has set records, besting the $22,000 per-screen average of the vastly more expensive (and more hotly anticipated) “Star Wars: Episode I-The Phantom Menace.”Īs it spreads to 1,000 more theaters this weekend, doubling its presence across the nation, the $50,000 feature appears likely to gross at least $100 million, leaving several big-budget studio scare fests (“The Haunting” and “Deep Blue Sea,” to name two) sputtering in its wake.
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Now the Internet generation has discovered “The Blair Witch Project,” a microbudgeted independent horror film distributed by Artisan Entertainment that is swiftly becoming the cinematic sensation of the summer, if not the year. Young people embraced “Easy Rider” in the ‘60s, “Saturday Night Fever” in the late ‘70s and “The Breakfast Club” in the ‘80s. All rights reserved.Every generation wants a movie of its own. The-CNN-Wire ™ & © 2016 Cable News Network, Inc., a Time Warner Company. MORE NEWS: Philadelphia Health Commissioner Urging Residents To Avoid Holiday Gatherings As COVID-19 Cases Spike “Blair Witch” arrives in theaters on September 16. The movie made over $25 million on its opening weekend. Abrams surprised fans of 2008’s “Cloverfield” by sneaking trailers for a hush-hush followup - “10 Cloverfield Lane” - into theaters. “Blair Witch” is not this year’s first secret sequel announcement. It was panned by critics, in part because it abandoned the stylistic choices of the first, particularly the found-footage approach. In 2000, “Book of Shadows: Blair Witch 2” tried to build on the original’s success, but failed to make a splash.
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READ MORE: Philadelphia Police Celebrate Special Class Of Promotions For 57 Force Members This is not the first attempt to follow up on the massively successful horror film. Prior to the screening, none of the marketing for “The Woods” alluded to any connection with “The Blair Witch Project” world. The movie was screened publicly for the first time during the annual Comic-Con convention on Friday, with guests believing they’d showed up to screen a movie titled “The Woods.” The story follows the brother of one of the characters in the first film who embarks on a quest to find out what happened to his sister. Returning to its found-footage format, “Blair Witch” will pick up where the first movie’s mythology left off.
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But Lionsgate found a way: The studio announced a surprise sequel to 1999’s “The Blair Witch Project.” READ MORE: SEPTA Police Officers Exchange Fire With Gunman Along Market-Frankford Line In Kensington SAN DIEGO (CNN) - It’s not easy to stand out during the hype machine that is San Diego Comic-Con.